My projects
A curated selection of work born from both professional briefs and personal curiosity. These projects reflect the way I think about design, whether commissioned or self-initiated, each one is an opportunity to explore, experiment, and push creative boundaries.
Images publicitaires
Maison Romeu
Maison Romeu is an artisanal catering company offering tailor-made services for private and professional events. The project involved designing and developing their website from scratch, from user experience thinking to go-live, including graphic design, copywriting and integration. The challenge was to convey the elegance and expertise of the house from the very first visit
Terroirs Vert Saint- Chinian
Terroirs Vert is a wine brand born in the vineyards of Saint-Chignan, a renowned appellation in the Languedoc-Roussillon region. This project involved creating a complete visual identity for the brand, from the logo to the bottle labelling, through all communication materials. The challenge was to graphically express the richness of the terroir: authenticity, rootedness in the Languedoc landscape, and a resolutely natural and responsible positioning, while giving the brand a refined image worthy of the finest tables.
Private Sport Shop
As part of a marketing strategy track at MBS School of Business, I consulted for Private Sport Shop, a French private-sale platform for brands across 30+ categories.
PSS’s ambition, being both accessible and aspirational — creates a real tension: communicating too heavily on price undermines its premium image. My mission was to solve exactly that: how can PSS affirm its price-reduction promise without looking “low-cost”? The work included a brand audit, a competitive benchmark, a semantic brand charter, a new tagline, and a visual identity system by sport category, with before/after mockups of real product pages.
Videos