Liwan Hiltgen
Junior Product Marketing
More Than
Marketing
Marketing
BRANDING
BEAUTY
TRAVEL
LUXURY
My Story
“I believe the strongest brands are built through emotion, aesthetics and meaningful experiences.”
I did not discover marketing by chance.
For as long as I can remember, I have been fascinated by the way brands influence emotions, create desire and build connections with people.
My interest naturally evolved toward beauty, cosmetics, luxury and branding, industries where aesthetics and strategy work hand in hand.
Today, I combine this creative sensitivity with a strong marketing mindset, always looking for ways to create meaningful and memorable brand experiences.
Currently completing my Grande École programme at Montpellier Business School, I’m actively looking for a Junior Product Marketing or Junior Product Manager position starting October 2026.
Certified twice by LVMH, in Creation & Branding, Retail, and Supply Chain, I bring both a creative eye and a strategic mindset to every project I take on.
Based in Montpellier, open to relocation anywhere in France.
Skills & Expertise
Hard Skills
⇒ Tools & Tech : Adobe Photoshop · Premiere Pro · Affinity Designer · Canva · CapCut · WordPress · Brevo · Notion · Generative AI · UX Design · CRM · SEO · E-commerce
⇒ Marketing & Strategy 360° : Marketing · Editorial Strategy · Brand Storytelling · Performance Analysis · Project Management · KPI Reporting · Community Management · Newsletter Marketing · Partner Coordination
⇒ Creative & Art Direction : Art Direction · Visual Identity Design · Graphic Design · Video Editing · Visual Storytelling · Advertising Concepts
The Way I Work
I lead projects from start to finish, independently, rigorously, and with intent.
I thrive in fast-paced environments where creativity meets deadlines.
Data-driven by nature, I turn numbers into actionable insights.
I don't wait for direction. I bring ideas, solutions, and momentum.
Always one step ahead on beauty, luxury and digital trends.
I connect people, partners, and projects across campuses, cultures, and time zones.
French
Native language
English
B2 — actively improving toward fluency
What Inspires Me
BEAUTY & COSMETICS
Understanding how products become desirable, how packaging influences perception and how beauty brands build emotional connections.
FASHION & LUXURY
The precision, consistency and attention to detail that define the world’s most iconic luxury brands.
TRAVEL
Discovering new cultures, places and perspectives continuously enriches my creativity and understanding of people.
PHOTOGRAPHY
Capturing details, emotions and visual stories that inspire creative work every day.
What Nail Art Taught Me
For over ten years, nail artistry has been much more than a hobby. It has taught me lessons that influence the way I work, create and approach challenges every day.
PATIENCE
Creating detailed designs sometimes requires hours of precision and focus.
CREATIVITY
Transforming an idea into a unique visual creation taught me to constantly explore new possibilities.
PRECISION
Every detail matters. Small elements often create the biggest impact.
Looking Ahead
I am currently seeking opportunities where creativity, strategy and branding come together to create impactful experiences.
My ambition is to contribute to brands that inspire, innovate and leave a lasting impression.