{"id":292,"date":"2026-06-09T13:40:39","date_gmt":"2026-06-09T13:40:39","guid":{"rendered":"https:\/\/liwanhiltgen.fr\/?page_id=292"},"modified":"2026-06-30T12:57:07","modified_gmt":"2026-06-30T12:57:07","slug":"p-2-0","status":"publish","type":"page","link":"https:\/\/liwanhiltgen.fr\/index.php\/p-2-0\/","title":{"rendered":"P 2.0"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;gcid-f53bea2f-11b6-47b2-a970-343c85385294&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(0,0,0,0) 0%|gcid-f53bea2f-11b6-47b2-a970-343c85385294 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;http:\/\/liwanhiltgen.fr\/wp-content\/uploads\/2026\/06\/Liwan-HILTGEN-pdf.jpg&#8221; parallax=&#8221;on&#8221; min_height=&#8221;528px&#8221; custom_margin=&#8221;||-54px|||&#8221; custom_padding=&#8221;16vw||16vw||true|false&#8221; hover_enabled=&#8221;0&#8243; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{%22gcid-f53bea2f-11b6-47b2-a970-343c85385294%22:%91%22background_color%22,%22background_color_gradient_stops%22%93}&#8221; title_text=&#8221;Liwan HILTGEN&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;750px&#8221; custom_padding=&#8221;||2px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;c16985e1-e0d6-4022-964d-e2bfc04fa633&#8243; text_text_color=&#8221;#ffffff&#8221; header_font=&#8221;Italiana|||on|||||&#8221; header_text_color=&#8221;#e8e8e8&#8243; header_font_size=&#8221;120px&#8221; header_line_height=&#8221;1.15em&#8221; text_orientation=&#8221;center&#8221; header_font_size_tablet=&#8221;46px&#8221; header_font_size_phone=&#8221;28px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>My projects<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;518880c8-46c7-4ffa-b5a6-93ffa99dcc17&#8243; text_font=&#8221;Inria Serif||||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;1.65em&#8221; text_orientation=&#8221;center&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>A curated selection of work born from both professional briefs and personal curiosity. These projects reflect the way I think about design, whether commissioned or self-initiated, each one is an opportunity to explore, experiment, and push creative boundaries.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;About&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; background_video_mp4=&#8221;http:\/\/liwanhiltgen.fr\/wp-content\/uploads\/2026\/06\/video-portfolio-liwan-.mp4&#8243; background_pattern_horizontal_offset=&#8221;2%&#8221; custom_margin=&#8221;-145px|||||&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{%22gcid-f53bea2f-11b6-47b2-a970-343c85385294%22:%91%22background_color%22%93}&#8221;][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;b327cbe4-b1d5-4b66-ad37-40c8f2f061ba&#8221; header_2_font=&#8221;Italiana||||||||&#8221; header_2_text_color=&#8221;#e8e8e8&#8243; header_2_font_size=&#8221;70px&#8221; header_2_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;center&#8221; header_2_font_size_tablet=&#8221;32px&#8221; header_2_font_size_phone=&#8221;24px&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Images publicitaires<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Inria Serif|700|on||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]On my own time, I create fictional advertising visuals around cosmetic and beauty products that catch my eye. From fragrance to skincare, these self-initiated pieces are an exercise in art direction, light, and storytelling, imagining the campaign a product deserves.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;||30px||false|false&#8221; custom_padding_phone=&#8221;||30px||false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;http:\/\/liwanhiltgen.fr\/wp-content\/uploads\/2026\/06\/10-1.png&#8221; title_text=&#8221;10&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;http:\/\/liwanhiltgen.fr\/wp-content\/uploads\/2026\/06\/9-1.png&#8221; title_text=&#8221;9&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;http:\/\/liwanhiltgen.fr\/wp-content\/uploads\/2026\/06\/8-1.png&#8221; title_text=&#8221;8&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;http:\/\/liwanhiltgen.fr\/wp-content\/uploads\/2026\/06\/7-1.png&#8221; title_text=&#8221;7&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;http:\/\/liwanhiltgen.fr\/wp-content\/uploads\/2026\/06\/4-1.png&#8221; title_text=&#8221;4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;http:\/\/liwanhiltgen.fr\/wp-content\/uploads\/2026\/06\/5-1.png&#8221; title_text=&#8221;5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;http:\/\/liwanhiltgen.fr\/wp-content\/uploads\/2026\/06\/3-2.png&#8221; title_text=&#8221;3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;http:\/\/liwanhiltgen.fr\/wp-content\/uploads\/2026\/06\/1-2.png&#8221; title_text=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;http:\/\/liwanhiltgen.fr\/wp-content\/uploads\/2026\/06\/11-1.png&#8221; title_text=&#8221;11&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;http:\/\/liwanhiltgen.fr\/wp-content\/uploads\/2026\/06\/6-1.png&#8221; title_text=&#8221;6&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;http:\/\/liwanhiltgen.fr\/wp-content\/uploads\/2026\/06\/2-2.png&#8221; title_text=&#8221;2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;http:\/\/liwanhiltgen.fr\/wp-content\/uploads\/2026\/06\/1-3.png&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_text=&#8221;1&#8243; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Call to Action&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;http:\/\/liwanhiltgen.fr\/wp-content\/uploads\/2026\/06\/Design-sans-titre-1.jpg&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;gcid-f53bea2f-11b6-47b2-a970-343c85385294 0%|rgba(0,0,0,0) 70%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;http:\/\/liwanhiltgen.fr\/wp-content\/uploads\/2026\/06\/whiskey-11.jpg&#8221; custom_padding=&#8221;60px|60px|60px|60px|true|true&#8221; custom_padding_tablet=&#8221;|30px||30px|false|true&#8221; custom_padding_phone=&#8221;|20px||20px|false|true&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{%22gcid-f53bea2f-11b6-47b2-a970-343c85385294%22:%91%22background_color_gradient_stops%22%93}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;b327cbe4-b1d5-4b66-ad37-40c8f2f061ba&#8221; text_font=&#8221;Inria Serif||||||||&#8221; header_font=&#8221;Inria Serif||||||||&#8221; header_2_font=&#8221;Inria Serif||||||||&#8221; header_2_text_color=&#8221;#e8e8e8&#8243; header_2_font_size=&#8221;70px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;||30px||false|false&#8221; header_2_font_size_tablet=&#8221;32px&#8221; header_2_font_size_phone=&#8221;24px&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; text_orientation_tablet=&#8221;center&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Maison Romeu<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Inria Serif||||||||&#8221; text_text_color=&#8221;#ffffff&#8221; header_font=&#8221;Inria Serif||||||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"et_pb_module et_pb_text et_pb_text_3  et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<div data-test-render-count=\"1\">\n<div class=\"group\">\n<div class=\"contents\">\n<div data-is-streaming=\"false\" class=\"group relative relative pb-3\">\n<div class=\"font-claude-response relative leading-[1.65rem] [&amp;_pre&gt;div]:bg-bg-000\/50 [&amp;_pre&gt;div]:border-0.5 [&amp;_pre&gt;div]:border-border-400 [&amp;_.ignore-pre-bg&gt;div]:bg-transparent [&amp;_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&amp;_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&amp;_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&amp;_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8\">\n<div>\n<div class=\"standard-markdown grid-cols-1 grid [&amp;_&gt;_*]:min-w-0 gap-3 standard-markdown\">\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Maison Romeu is an artisanal catering company offering tailor-made services for private and professional events. The project involved designing and developing their website from scratch, from user experience thinking to go-live, including graphic design, copywriting and integration. The challenge was to convey the elegance and expertise of the house from the very first visit<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"flex justify-start\" role=\"group\" aria-label=\"Message actions\">\n<div class=\"text-text-300\">\n<div class=\"text-text-300 flex items-stretch justify-between\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;gcid-ab6b9068-bffc-496b-a93d-1ff98284b2de&#8221; background_enable_pattern_style=&#8221;on&#8221; background_pattern_color=&#8221;rgba(239,239,239,0.12)&#8221; background_pattern_size=&#8221;custom&#8221; background_pattern_width=&#8221;32px&#8221; custom_padding=&#8221;60px|60px|60px|60px|true|true&#8221; custom_padding_tablet=&#8221;40px|40px|40px|40px|true|true&#8221; custom_padding_phone=&#8221;40px|40px|40px|40px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{%22gcid-ab6b9068-bffc-496b-a93d-1ff98284b2de%22:%91%22background_color%22%93}&#8221;][et_pb_image src=&#8221;http:\/\/liwanhiltgen.fr\/wp-content\/uploads\/2026\/05\/Frame-22.png&#8221; title_text=&#8221;Frame 22&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; max_height=&#8221;400px&#8221; custom_margin=&#8221;||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_button button_text=&#8221;View the website&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;50375c06-c1dd-4673-9cd6-64b4517f163e&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;18px&#8221; button_text_color=&#8221;#e8e8e8&#8243; button_bg_color=&#8221;rgba(137,137,137,0)&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;0px&#8221; button_font=&#8221;Inria Serif||on||||||&#8221; custom_padding=&#8221;12px|0px|12px|0px|true|true&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;2px&#8221; box_shadow_color=&#8221;#e7e2bc&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Call to Action&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;http:\/\/liwanhiltgen.fr\/wp-content\/uploads\/2026\/06\/Design-sans-titre-2-2.jpg&#8221; min_height=&#8221;691.2px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;gcid-f53bea2f-11b6-47b2-a970-343c85385294 0%|rgba(0,0,0,0) 70%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;http:\/\/liwanhiltgen.fr\/wp-content\/uploads\/2026\/06\/whiskey-11.jpg&#8221; custom_padding=&#8221;60px|60px|60px|60px|true|true&#8221; custom_padding_tablet=&#8221;|30px||30px|false|true&#8221; custom_padding_phone=&#8221;|20px||20px|false|true&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{%22gcid-f53bea2f-11b6-47b2-a970-343c85385294%22:%91%22background_color_gradient_stops%22%93}&#8221;][et_pb_image src=&#8221;http:\/\/liwanhiltgen.fr\/wp-content\/uploads\/2026\/05\/Frame-23.png&#8221; title_text=&#8221;Frame 23&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; max_height=&#8221;400px&#8221; custom_margin=&#8221;||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_button button_url=&#8221;http:\/\/liwanhiltgen.fr\/wp-content\/uploads\/2026\/06\/Rendu-1-Identite-visuelle.pdf-2.pdf&#8221; button_text=&#8221;View the project&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;50375c06-c1dd-4673-9cd6-64b4517f163e&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;18px&#8221; button_text_color=&#8221;#e8e8e8&#8243; button_bg_color=&#8221;rgba(137,137,137,0)&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;0px&#8221; button_font=&#8221;Inria Serif||on||||||&#8221; custom_padding=&#8221;12px|0px|12px|0px|true|true&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;2px&#8221; box_shadow_color=&#8221;#e7e2bc&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;gcid-ab6b9068-bffc-496b-a93d-1ff98284b2de&#8221; background_enable_pattern_style=&#8221;on&#8221; background_pattern_style=&#8221;cubes&#8221; background_pattern_color=&#8221;rgba(92,165,24,0.08)&#8221; background_pattern_size=&#8221;custom&#8221; background_pattern_width=&#8221;32px&#8221; custom_padding=&#8221;60px|60px|60px|60px|true|true&#8221; custom_padding_tablet=&#8221;40px|40px|40px|40px|true|true&#8221; custom_padding_phone=&#8221;40px|40px|40px|40px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{%22gcid-ab6b9068-bffc-496b-a93d-1ff98284b2de%22:%91%22background_color%22%93}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;b327cbe4-b1d5-4b66-ad37-40c8f2f061ba&#8221; text_font=&#8221;Inria Serif||||||||&#8221; header_font=&#8221;Inria Serif||||||||&#8221; header_2_font=&#8221;Inria Serif||||||||&#8221; header_2_text_color=&#8221;#e8e8e8&#8243; header_2_font_size=&#8221;70px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;||30px||false|false&#8221; header_2_font_size_tablet=&#8221;32px&#8221; header_2_font_size_phone=&#8221;24px&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; text_orientation_tablet=&#8221;center&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Terroirs Vert Saint- Chinian<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Inria Serif||||||||&#8221; text_text_color=&#8221;#ffffff&#8221; header_font=&#8221;Inria Serif||||||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"et_pb_module et_pb_text et_pb_text_4  et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<p><span>Terroirs Vert is a wine brand born in the vineyards of Saint-Chignan, a renowned appellation in the Languedoc-Roussillon region. This project involved creating a complete visual identity for the brand, from the logo to the bottle labelling, through all communication materials. The challenge was to graphically express the richness of the terroir: authenticity, rootedness in the Languedoc landscape, and a resolutely natural and responsible positioning, while giving the brand a refined image worthy of the finest tables.<\/span><\/p>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Call to Action&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;http:\/\/liwanhiltgen.fr\/wp-content\/uploads\/2026\/06\/My-projects.png&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;gcid-f53bea2f-11b6-47b2-a970-343c85385294 0%|rgba(0,0,0,0) 70%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;http:\/\/liwanhiltgen.fr\/wp-content\/uploads\/2026\/06\/whiskey-11.jpg&#8221; custom_padding=&#8221;60px|60px|60px|60px|true|true&#8221; custom_padding_tablet=&#8221;|30px||30px|false|true&#8221; custom_padding_phone=&#8221;|20px||20px|false|true&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{%22gcid-f53bea2f-11b6-47b2-a970-343c85385294%22:%91%22background_color_gradient_stops%22%93}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;b327cbe4-b1d5-4b66-ad37-40c8f2f061ba&#8221; text_font=&#8221;Inria Serif||||||||&#8221; header_font=&#8221;Inria Serif||||||||&#8221; header_2_font=&#8221;Inria Serif||||||||&#8221; header_2_text_color=&#8221;#e8e8e8&#8243; header_2_font_size=&#8221;70px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;||30px||false|false&#8221; header_2_font_size_tablet=&#8221;32px&#8221; header_2_font_size_phone=&#8221;24px&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; text_orientation_tablet=&#8221;center&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Private Sport Shop<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Inria Serif||||||||&#8221; text_text_color=&#8221;#ffffff&#8221; header_font=&#8221;Inria Serif||||||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\">As part of a marketing strategy track at MBS School of Business, I consulted for Private Sport Shop, a French private-sale platform \u00a0for brands across 30+ categories.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\">PSS&#8217;s ambition, being both accessible and aspirational \u2014 creates a real tension: communicating too heavily on price undermines its premium image. My mission was to solve exactly that: <em>how can PSS affirm its price-reduction promise without looking &#8220;low-cost&#8221;?<\/em>\u00a0 The work included a brand audit, a competitive benchmark, a semantic brand charter, a new tagline, and a visual identity system by sport category, with before\/after mockups of real product pages.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;gcid-ab6b9068-bffc-496b-a93d-1ff98284b2de&#8221; background_enable_pattern_style=&#8221;on&#8221; background_pattern_color=&#8221;rgba(239,239,239,0.12)&#8221; background_pattern_size=&#8221;custom&#8221; background_pattern_width=&#8221;32px&#8221; custom_padding=&#8221;60px|60px|60px|60px|true|true&#8221; custom_padding_tablet=&#8221;40px|40px|40px|40px|true|true&#8221; custom_padding_phone=&#8221;40px|40px|40px|40px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{%22gcid-ab6b9068-bffc-496b-a93d-1ff98284b2de%22:%91%22background_color%22%93}&#8221;][et_pb_image src=&#8221;http:\/\/liwanhiltgen.fr\/wp-content\/uploads\/2026\/06\/Image-19-06-2026-a-14.40.png&#8221; title_text=&#8221;Image 19-06-2026 \u00e0 14.40&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; max_height=&#8221;400px&#8221; custom_margin=&#8221;||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_button button_url=&#8221;http:\/\/liwanhiltgen.fr\/wp-content\/uploads\/2026\/06\/PRIVATE-SPORT-SHOP-slides.pdf&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;View the project&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;50375c06-c1dd-4673-9cd6-64b4517f163e&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;18px&#8221; button_text_color=&#8221;#e8e8e8&#8243; button_bg_color=&#8221;rgba(137,137,137,0)&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;0px&#8221; button_font=&#8221;Inria Serif||on||||||&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; custom_padding=&#8221;12px|0px|12px|0px|true|true&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;2px&#8221; box_shadow_color=&#8221;#e7e2bc&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Features&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Italiana|700|||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;66px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Videos<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; column_structure=&#8221;1_2,1_4,1_4&#8243;][et_pb_column _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; type=&#8221;1_2&#8243;][et_pb_video src=&#8221;http:\/\/liwanhiltgen.fr\/wp-content\/uploads\/2026\/06\/lemondegourmandPUB.mp4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; title_text=&#8221;Publicit\u00e9 LeMondeGourmand&#8221;][\/et_pb_video][\/et_pb_column][et_pb_column _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; type=&#8221;1_4&#8243;][et_pb_video src=&#8221;http:\/\/liwanhiltgen.fr\/wp-content\/uploads\/2026\/06\/Create_a_premium_luxury_beauty.mp4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; title_text=&#8221;Create_a_premium_luxury_beauty&#8221;][\/et_pb_video][et_pb_video src=&#8221;http:\/\/liwanhiltgen.fr\/wp-content\/uploads\/2026\/06\/b_f_c_c_d_e_f_efmp_.mp4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; title_text=&#8221;b_f_c_c_d_e_f_efmp_&#8221;][\/et_pb_video][\/et_pb_column][et_pb_column _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; type=&#8221;1_4&#8243;][et_pb_video src=&#8221;http:\/\/liwanhiltgen.fr\/wp-content\/uploads\/2026\/06\/chanel-Video-portfolio-.mp4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_text=&#8221;chanel Video portfolio&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; width=&#8221;74%&#8221;][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; column_structure=&#8221;1_2,1_2&#8243;][et_pb_column _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; type=&#8221;1_2&#8243;][et_pb_video src=&#8221;http:\/\/liwanhiltgen.fr\/wp-content\/uploads\/2026\/06\/My-First-Figma-Weave_Veo-3.1-Image-to-Video_2026-06-01_15-53-48.mp4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_text=&#8221;My First Figma Weave_Veo 3.1 Image to Video_2026-06-01_15-53-48&#8243; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; width=&#8221;58%&#8221;][\/et_pb_video][\/et_pb_column][et_pb_column _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; type=&#8221;1_2&#8243;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Feature&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;gcid-f53bea2f-11b6-47b2-a970-343c85385294&#8243; background_image=&#8221;http:\/\/liwanhiltgen.fr\/wp-content\/uploads\/2026\/06\/NEW-PHOTO-1-1-09-RECRUTEMENT.png&#8221; background_size=&#8221;custom&#8221; background_image_width=&#8221;55%&#8221; background_position=&#8221;center_right&#8221; background_horizontal_offset=&#8221;22%&#8221; custom_padding=&#8221;||||false|false&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{%22gcid-f53bea2f-11b6-47b2-a970-343c85385294%22:%91%22background_color%22%93}&#8221;][et_pb_row _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;b327cbe4-b1d5-4b66-ad37-40c8f2f061ba&#8221; text_font=&#8221;Inria Serif||||||||&#8221; header_2_font=&#8221;Italiana||||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;66px&#8221; header_2_line_height=&#8221;1.2em&#8221; width=&#8221;60%&#8221; header_2_font_size_tablet=&#8221;32px&#8221; header_2_font_size_phone=&#8221;24px&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>My work at<\/h2>\n<h2>Oreegami<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#b1124d&#8221; custom_padding=&#8221;40px|40px|40px|40px|true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{%22gcid-82d6c09a-d813-40a8-95b4-5069eeb5bf47%22:%91%22background_color%22%93}&#8221;][et_pb_button button_url=&#8221;https:\/\/liwanhiltgen.fr\/?page_id=497&#038;et_fb=1&#038;PageSpeed=off&#8221; button_text=&#8221;Discover my work at Oreegami&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;a5623fcf-17cc-4af8-9e0e-1fe035b87581&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;20px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;RGBA(255,255,255,0)&#8221; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;RGBA(255,255,255,0)&#8221; button_border_radius=&#8221;0px&#8221; button_font=&#8221;Inria Serif|700|on|on|||||&#8221; button_icon=&#8221;&#x45;||divi||400&#8243; button_icon_color=&#8221;#ffffff&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;12px|0px|12px|0px|true|false&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;2px&#8221; box_shadow_color=&#8221;#a45137&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>My projectsA curated selection of work born from both professional briefs and personal curiosity. These projects reflect the way I think about design, whether commissioned or self-initiated, each one is an opportunity to explore, experiment, and push creative boundaries.Images publicitairesOn my own time, I create fictional advertising visuals around cosmetic and beauty products that catch [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-292","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/liwanhiltgen.fr\/index.php\/wp-json\/wp\/v2\/pages\/292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liwanhiltgen.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/liwanhiltgen.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/liwanhiltgen.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/liwanhiltgen.fr\/index.php\/wp-json\/wp\/v2\/comments?post=292"}],"version-history":[{"count":34,"href":"https:\/\/liwanhiltgen.fr\/index.php\/wp-json\/wp\/v2\/pages\/292\/revisions"}],"predecessor-version":[{"id":694,"href":"https:\/\/liwanhiltgen.fr\/index.php\/wp-json\/wp\/v2\/pages\/292\/revisions\/694"}],"wp:attachment":[{"href":"https:\/\/liwanhiltgen.fr\/index.php\/wp-json\/wp\/v2\/media?parent=292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}